Why Floor Plans Matter for Real Estate Listings
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High Demand: Floor plans are one of the most desired features on a listing by consumers, right after standard photos and listing data (2021 NAR Homebuyers and Sellers Survey).
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Increased Interest: 81% of consumers are more likely to view a home if the listing includes a floor plan they like (2021 Zillow Consumer Housing Trends).
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Lead Generation: According to Zillow, floor plans are the second most important feature on a listing, correlating highly with capturing potential leads.
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Critical Decision Factor: 1 in 10 buyers would never arrange to view a property if they hadn’t seen a floor plan first, with many more indicating they would be less likely to view it (Rightmove.com).
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Enhanced Engagement: 1 in 5 potential buyers would ignore a listing that does not contain a floor plan (Rightmove.com).
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Increased Click-Throughs: Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52% (Rightmove.com).
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Online Search Preferences: With more than 90% of home buyers searching online for properties, floor plans and virtual tours rank highest as the ‘very useful’ features (National Association of REALTORS® survey).
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Higher Engagement: Floor plans are opened 7.5 times more often than maps on realestate.com.au.
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Professional Perception: When asked about what they consider when hiring a real estate agent, 42% revealed they would not hire a professional that didn’t offer a floor plan (Rightmove.com).
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Faster Sales: A listing that includes a floor plan can reduce time on the market by 50% (mov8 Real Estate).
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Buyer Interest: 93% of buyers say they are more likely to spend time looking at a property with a floor plan.
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Seller Confidence: 81% of sellers believe a floor plan will help sell their home faster.
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Pixel Pro Video can help you create detailed and attractive floor plans that enhance your real estate listings, attract more potential buyers, and ultimately close sales faster. Contact us today to learn more!